Let's not be in denial : we can say whatever we want about digital transformation, when it comes resources and budget allocation it's impossible to avoid that "what's the value ?" question. Dealing with it is not that easy since the value of digital transformation is still an immature matter in many organizations.
• A pure ROI-driven approach is illusory regarding cultural change. Easier on a business process, operational and industrial one but that's not what businesses usually start with.
• Sometimes I just say that digital transformation will just keep...
Social media and networks have something paradoxical for product directors or marketers. On the one hand they represent an awesome new potential but on...