After Golden Bees, Pathmotion is the second startup I spotted at Unleash18 in Amsterdam.
For me Pathmotion is a natural evolution of HR marketing and candidate experience for different reasons.
The first is that just as the brand no longer belongs to the company but to its customers, the employer brand now belongs to the candidates.
Who today trusts the propaganda read on a company's HR website? Unless one assumes what his employer brand is even if it means being cleaving, which very few assume, most companies have warm, afflictingly banal speeches,...
I'coming back on an article titled "Teaming Up to Crack Innovation Enterprise Integration" and issued in the Harvard Business Review in last november. It...
Enterprise 2.0 is enterprise before being 2.0 and social tools are tools before being social. It's very important to understand that anything 2.0 is,...