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Pathmotion: improve the storytelling of your employer brand

After Golden Bees, Pathmotion is the second startup I spotted at Unleash18 in Amsterdam. For me Pathmotion is a natural evolution of HR marketing and candidate experience for different reasons. The first is that just as the brand no longer belongs to the company but to its customers, the employer brand now belongs to the candidates. Who today trusts the propaganda read on a company's HR website? Unless one assumes what his employer brand is even if it means being cleaving, which very few assume, most companies have warm, afflictingly banal speeches,...

Managing in a downturn

The Alumni Network of the famous french "Ecole Polytechnique" issued a report on "how to manage in a downturn'. Here are a few excerpts...

Web 2.0 tools to improve information readiness

Today, many opinions converge to admit two things : • companies need to be more and and more reactive in order to run their traditionnal...